When it comes to using cars in Australia, it has been found that Australians prefer Lease mazda than any other automobiles. A research done by Roy Morgan has shown that the Customer Satisfaction leaderboard is dominated by Japanese cars with Lexus at the number one position.
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Among the 35 categories of the Roy Morgan Customer Satisfaction Awards, the highest overall customer satisfaction rate is with Car Manufacturers, with 92% of the drivers mentioning that they are extremely or fairly satisfied by their existing car make, living behind other industries like banks, telecommunications, super funds, retailers, airlines, hotels and utility providers.
Lexus, a division of Toyota, is at the leading position with 96% of their drivers satisfied. Lexus made a hat trick by winning the Car Manufacturer of the Year Award consecutively in 2014, 2015 and 2016.
Making a tie at the second position are again car manufacturers that are Japanese, viz. Subaru and Mazda, by having 95% of their drivers satisfied. While Subaru has long remained one of the leaders on the Customer Satisfaction leaderboard, Mazda has grown and emerged during the last few years.
At the third position, there are six carmakers tied with 94% of driver satisfaction that include Japanese car brands, Honda, Toyota, Isuzu UTE, Suzuki, German Mercedes-Benz (the winner of 2012 Customer Satisfaction Award) and South Korean Hyundai.
While 93% of Australians are satisfied with their Mitsubishis and Land Rovers, 92% others are happy with their Nissans and Kias.
Peugeot, Audi, Volkswagen, Citroen and the 2013 Award winner Volvo satisfy 90% of their customers, whereas the 2nd and 3rd commonest cars on Australian roads, viz. Holden and Ford, each scored 89% of customer satisfaction rate.
All in all, the top five spots of the leaderboard have been grabbed by Japanese carmakers. Thus, the love of Australians for Japanese cars makes Australia a competitive market for automobiles made anywhere else.
Intentions of Purchasing New Cars
While there are more than 15 million happy drivers throughout the country, there are also more than 540,000 drivers who are unhappy with their cars and are looking forward to replacing it. Unhappy motorists are twice as likely as others to wish to purchase a new car during the next year through a professional importer company like https://www.dazmac.com.au.
Why are Japanese Cars So Popular in Australia?
Japanese cars are supposed to be the most reliable in Australia. To be exact, 9 out of 10 most reliable cars are Japanese.
Another factor is their easy accessibility to the Australian market which makes them the most cost effective to purchase and maintain, and because of which they also get the highest resale value. For example, Japanese car imports Australia from Dazmac Logistics is one of the easiest ways to buy Japanese cars.
Whether you buy a new or used car in Australia, purchasing Japanese cars are the safest bet when you want cost effectiveness, reliability and good resale value.
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Australian for Local, American for Size and European for Luxury
While Australian-made Holdens and Fords are not as reliable as Japanese cars, they are very well made and quite reliable. And because they are made locally, costs of spare parts are comparatively low. Thus if you want a well-made, dependable work horse or family car, and have no problem in paying a bit more, an Australian car can be your best choice.
On the other hand, American muscle cars are also popular. They even resemble the Aussie brands in some ways, i.e. they tend to be larger, tougher and louder. However, with a very few of them in the Australian market, parts are more difficult to find and so, are more expensive. They are even much less dependable than Japanese and Aussie brands.
European cars, on the contrary, are neither about reliability not cost effectiveness; they are about style and luxury. They and their parts are expensive to buy and maintain. To be exact, 8 out of 10 most unreliable cars are European.
Considering all this, you can make a better decision, if you are planning to buy a new car or replacing your existing one. Happy car shopping!